Airess & Church and Twitter have partnered to offer its users the exclusive opportunity to be the first to purchase the premium brands “Native Soil” Denim Jeans.
The denim coupled with each style in the collection is reminiscent of a specific part of the United States. For example, the indigo-saturated “Lenox Square” selection is named because of its sleek lines, dark look and smooth feel. [Lenox Square is a posh shopping area in the upscale Buckhead district of Georgia, well known for being one of the wealthiest communities in the US].
The company, who vows to never sell its items in stores (highlighted by its “Never In Stores, Always In Style” tagline) has strategically aligned itself with the worlds latest craze, social media. A&C’s twitter followers will have first dibs on when the jeans will launch, and to an exclusive 30% discount. Airess & Church fanatics will only be able to purchase jeans via their website, www.airessandchurch.com
“What wonderful feedback we’ve gotten from our twitter community, we hear from teens and moms alike all waiting anxiously to be the first to wear a pair of our jeans” said the brands manager, Courtney Wilson.
The fashion brand currently boasts a following of close to 3,500 members and counting. “As our launch date approaches people are beginning to jump on board, everyone wants to be a part of this novel idea. Admittedly, we were a bit nervous about how people would react to this original mix of social media and fashion, but I must say we are delighted with the results” said Joi Jackson, the brands creative director.
Follow Airess & Church on twitter at http://www.twitter.com/airessandchurch
Purchase Airess & Church Premium Denim Jeans at www.airessandchurch.com