As you know we here at MomSmack teamed up with the Allstate Foundation Purple Purse to help eradicate domestic violence and bring awareness to the fact that women, even if they choose to leave a violent situation, often can’t because the abuser has destroyed their credit and holds all of the finances.
As part of the campaign, we were flown to New York last week for the unveiling of the Allstate Foundation 2015 Purple Purse. The purse is the symbol of financial freedom and each year a new purse is unveiled. A portion of the proceeds from every sale will benefit Allstate Foundation Purple Purse nonprofits.
This year’s purse was designed by Kerry Washington and Dee Ocleppo, wife of Tommy Hilfiger. Want to own your very own Purple Purse? You can! They are being sold exclusively through Saks Fifth Avenue.
If the purse is too pricey but you would still like to show your support, you can buy a $10.00 charm to attach to your purse!
The event was incredible. Hearing stories of women who were once held hostage and abused but are now free thanks to the foundation and all that they are doing, was incredibly moving and inspiring.
Meeting Kerry Washington, this wonderful woman who is using her status and voice for good, was a definite highlight. She was as lovely as you would expect and made you feel instantly comfortable upon meeting her.
Nothing is more powerful than women empowering other women.
For us who are not in abusive relationships, it’s hard to understand why someone in that situation wouldn’t just leave. Think you have all the answers? Go to a friends. Go live with family. Try visiting PurplePurse.com and walk in the shoes of an abused woman with their interactive experience Why Don’t You Just Leave? It’s terrifying. I held my breath the entire time.
This week launches a month long October campaign where more than 160 nonprofits are participating in the Allstate Foundation Purple Purse® Challenge! They are calling on the public to raise funds for services such as legal counsel, emergency shelters and financial assistance, which help domestic violence survivors recover from abuse. The national Purple Purse Challenge runs through Oct. 27.
“One in four women will experience domestic violence in her lifetime. In 98 percent of cases, victims will suffer from financial abuse, which means their abusers will deny them access to money and financial resources. Without resources of their own, victims are often unable to care for themselves and their families, find employment and housing, or save for the future.
On an average day, nearly 11,000 requests for emergency shelter, childcare and other services go unanswered due to a lack of funding at domestic violence nonprofits around the country. Even as demand for their services increases, these programs continue to operate with limited resources.
Through the Allstate Foundation Purple Purse® Challenge at PurplePurse.com, each participating organization can raise program funds. And to encourage public donations, the Allstate Foundation is investing $500,000 in Challenge sweepstakes and contests. When the month-long fundraiser concludes on Oct. 27, the public can continue to donate to Purple Purse nonprofits through the end of the year at PurplePurse.com.”
Will you help us bring awareness to this month long campaign? Donate if you can. Every dollar matters so don’t think your donation would be too small. Please use your voice to share the campaign so others can donate! Every little effort is part of one giant effort that is saving lives.