I have to tell you, I love Mom companies! It’s the whole, we are women hear us roar thing. I get so excited when ever I hear about a new Mom business. Recently I’ve had a chance to get to know Ros Guerrero through twitter and MomTv. I also learned that she’s the Owner of Inventor of Ficklets.
Tell us about Ficklets and what inspired you invention?
R: Ficklets are interchangeable eyewear charm huggers, designed to adorn eyeglasses with a fun, fresh twist to help kids feel more comfortable in their glasses and make the whole experience more enjoyable. Ficklets was inspired by my 14 year old special needs daughter, Gem, who has worn eyeglasses since she was 6 years old. I created Ficklets as a way to jazz up her tired, old & plain frames. It was also a way to get her more excited about them by adding color & whimsy. I launched Ficklets in 2007, but took hiatus for the most part of 2008 to be the primary caregiver for my cancer-stricken sister. After her passing, the motivation and desire to continue the business was a challenge, nevertheless, I pressed on with a degree of doubt. Fortunately, an omen to forge ahead came when we were awarded patent in September 2009. With healing and time, and the granting of patent, my initial passion & commitment was reignited.
Is it true that you’ve gone international?
R: We’re so thrilled that Ficklets has gone global. We have customers in UK, New Zealand, Australia, Canada, Venezuela and have received strong interest from Dubai, Ireland, and Russia.
Are Ficklets only for kids?
R: Our target market are moms with children 5 to 11 years old, however, we’ve expanded our collection to include designs for adults as a result of the many requests from moms wanting to jazz up their own glasses. We currently market to optical retailers and kid’s boutiques and working on expanding into other distribution channels. Currently, Ficklets are the first interchangeable eyewear charm huggers in the marketplace.
Tell us more about your inspiration for Flicklet.
R: I credit my daughter for planting the entrepreneurial spirit in me and in my quest to start a business, I’ve dabbled in residential and commercial real estate, co-owned a soft window treatment design and nail salon business, but by far, Ficklets has been the most inspiring and passionate venture I’ve taken on. Since learning about Gem’s mental disability at the age of three, I’ve been on a mission to build a successful business to create work opportunities for Gem to help give her a sense of “normalcy”, but more important, to provide her a quality life long after my husband and I are gone. It’s fulfilling to live a life where I am creative and productive with a purpose, and I’m grateful to Gem for inspiring me to grow as a mom and entrepreneur.
How long have you been working at it now?
R: I’ve been “actively” building the business for about two years now. I say “actively” because I took hiatus the second year from the business to care for my sister with cancer until her passing.
Something I struggle with is managing my business, my daughter and my husband. How do you do it?
R: I’ve been a full-time mom since our daughter’s birth and since learning about my daughter’s disability, my husband (Roy) and I discussed starting a business when our daughter was older and he wasn’t traveling as frequently for work. Fortunately, we had several years to prepare and plan our roles in both home and business. My husband and I are a strong team–drawing on our strengths, he handles the administrative, finances and IT aspects of the business and I manage the PR/marketing, sales and product development and design. We apply this same energy and teamwork in our family life sharing the responsibilities in maintaining our home, more important, caring for our daughter. I can’t emphasize enough how blessed I am to have a husband who allows me to dream, dream along side me and then put his heart and soul to help make it a reality.
What are your future plans for the business and home life?
R: Solidify Ficklets’ position in the marketplace and expand into line products. I intend to care for my daughter for the rest of my life and dream of her someday joining me and her father in building our business.
What is your best weapon against the stress of managing business and home?
R: I make a conscious effort to turn the business off to spend quality time with family and friends. My daughter loves going to the movies, so we make it a point to take her as often as we can. I also stay in contact with close friends who are positive and supportive. I’m a strong believer in surrounding yourself with people who have good energy. For me, it’s the little pleasures in life that we do together as a family that makes me the happiest.
Do you have any advice tips on becoming successful as a Mom and a Business owner?
R: DREAM… and then take ACTION! Never stop growing and evolving as an Individual, be a student of life with an open mind and can-do attitude, be a perpetual inspirational seeker, and always, always be grateful for the blessings in your life.
Not only was Ros nice enough to do a Question and Answer for Rock On Mommies, but she’s also going to do a give away on our MomTV Thursday night show this week! So tune into http://www.momtv.com/girlchat.html 10:30 ET /7:30 PT.